Jesper Taekke - The Social and the Media

I am Associate Professor in media studies at Aarhus University, School of Communication and Culture. I hold an MA in Information Studies and Organizational Psychology from Aarhus University and a PH.D. in Media Sociography from the IT-University of Copenhagen. I am organiser of our trainees program and teaches in organisational communication, media theory, social media and do supervision of master thesis etc. Before I have taught and done research at the university of Aalborg Department of Humanistisk Informatik, at Aarhus University, the former Department of Information and Media Studies and at the IT-University of Copenhagen.


Since 2001 I have been member of The Centre for Internet Research. I am also a member of The Association of Danish Media Researchers (SMID), International Sociological Association (ISA), Research Committee 51 on Sociocybernetics (RC 51) and Media Ecology Association (MEA). I am moderator on three mailing lists Sociocybernetic (about 700 members), the Danish Luhmann Forum (about 420 members) (we also have a Facebook group), and Centre for Internet Research´ mailing list Forum for internetforskning (about 70 members).


Together with Michael Eric Paulsen I am doing the Socio Media Education projectSocio Media Education (SME) is an action research project about how Danish upper secondary schools can improve their media culture. We have conducted research in a number of upper secondary schools in Denmark and written a series of articles about how digital media and wireless networks influence social relations in classroom teaching (see publication menu). Our findings have showed that these media cause a series of problems: distraction, conflicts between students and teachers, and a high drop‐out rate. They have also showed that teachers either react to the new media environment with prohibition (control and surveillance strategies) or indifference (laissez‐faire strategies). Using medium theory (Meyrowitz 1985) and sociological systems theory (Luhmann 1995), we are able to explain and understand this theoretically. According to our analysis, information, communication, and action situations have changed with the new media environment. This has resulted in a situation where the norms formed in the former media environment do not efficiently guide social situations in the new digital and wireless network media environment. New forms of classroom management and classroom culture are needed.

In August 2011 teaching began in a new first‐year upper secondary school class in Denmark, an experimentation class in the three‐year SME project. This upper secondary school’s background for being a part of the project fell in line with our results and experience from previous observations, interviews, and analyses (see the publication menu). The school representatives felt so frustrated with the situation that they fully agreed to be included in the project, even though this meant they had to participate in a so far unprecedented educational experiment. The core of this experiment is that the teachers can neither meet the students with prohibitions nor with indifference with regard to the use of media. In addition, they have to facilitate student reflexivity in relation to attention and media use, and they have to use two social media in their teaching, namely Twitter and a wiki.

The status of the project is that we are writing on the second out of three books about the project and our results. The books will be in Danish but we have written a number of articles in English, see under publications. If you have comments or questions send a tweed, we use the hashtag: #sme_e or send me a  or mail.

5 responses to “Jesper Taekke - The Social and the Media”

10 Jun 2011
Yosuke YANASE (03:42:08) :

Dear Professor Takke (sorry, I can’t put the right alphabet)
Nothing other than Twitter itself led me to your very interesting paper “Structural Coupling and Translation - Twitter observed asCommunication Medium and Non-human Actor.”
I took the liberty of putting excerpts from the paper onto my blog:
I’m also fascinated by the power of Twitter, which I may want to term as “multitude-media” borrowing the concept of multitude from Hardt and Negri.
Thank you very much for your wonderful paper.
Yosuke YANASE, Hiroshima University, Japan

10 Jun 2011
Jesper Tække (09:27:14) :

Thank You so much Yosuke for your kind words - they really encourage me.

10 Jan 2013
Philipp Orlet (17:49:42) :

Dear Jesper,

i´m student writing my Thesis on the usage ofTwitter in the external corporate communication. I had the idea to feed the scientific background with Luhmann as you did. That´s the reason how i found your paper. It´s brlliant and a brilliant assistance to my own researches. If i´m more into that topic (more rooted in the sciences), i would be a pleasure if we can have a skype call to exchange.


Twitter: @PhilippOrlet

6 Feb 2014
winnie (16:27:34) :

i am very interested in your research area: internet + nonhuman agency + social media. I am actually into the area of software studies and network art, thinking through the notion of ‘networked liveness’ in relation to material-communication of software. I am planning to apply ANT as my theoretical framework. Would be interested to discuss with you.

Recently i found a published article from Taina about Twitter, perhaps you would feel interested:

I am actually a new phd student at your department - aesthetics & communication. Perhaps if you don’t mind, I would love to drop by and to meet you in person :)

7 Feb 2014
Jesper Tække (09:31:18) :

Dear Winnie, you are welcome to drop by :)

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